Best Things To Do In Seoul

Seoul is South Korea’s bustling capital, a city where history, culture, and innovation coexist in harmony. It’s a vibrant metropolis with a fascinating blend of ancient traditions and modern advancements. Seoul is a city where old and new collide in the most fascinating ways. You can walk through the grounds of Gyeongbokgung Palace, with its traditional Joseon architecture, and within minutes, find yourself in the midst of the sleek, futuristic skyline of Gangnam or Dongdaemun.

🌸About Seoul

I’ve always imagined Seoul as a city where the fast pace of life meets timeless traditions, and after visiting, I can confidently say it doesn’t disappoint. The streets pulse with energy much like Orchard Road, but with a unique charm that blends sleek, modern skyscrapers with centuries-old palaces. The weather in Seoul adds to the excitement, with each season offering something new to experience, whether it’s cherry blossoms in spring or cozy winter vibes. I was thrilled by the endless shopping, incredible street food, and vibrant nightlife that make it the perfect getaway for anyone looking for adventure.

From indulging in Korean BBQ to exploring trendy districts like Gangnam, there’s no shortage of experiences to satisfy every traveler’s tastes. Whether you’re on a food hunt, snapping pictures in front of palaces, or treating yourself to a luxurious spa day, Seoul caters to all kinds of fun and relaxation. With everything from budget eats to high-end shopping, the city offers something for every wallet. Wondering where to stay in Seoul? From chic boutique hotels to budget-friendly options, you'll find plenty of places to suit your needs. What to do in Seoul? Let’s dive into the best activities that’ll make your trip unforgettable!

🌸Recommended Attraction In Seoul

🏰 Explore Gyeongbokgung Palace

As I stepped through the gates of Gyeongbokgung Palace, I was immediately transported back in time. The crisp autumn air was filled with the sound of falling leaves, and the majestic palace stood before me with its sweeping roofs and intricate carvings. I could hear the soft clink of soldiers' armor as they marched by during the changing of the guard ceremony, while the rich scent of fresh pine lingered in the breeze. It’s a serene experience, with every corner telling a story of Korea's royal past. Walking through the palace’s vast courtyards, I felt like a part of history.

Gyeongbokgung is the largest and most iconic of the five grand palaces in Seoul, built in the 14th century. It offers an authentic glimpse into the grandeur of Korea’s Joseon Dynasty and is one of the best attractions in Seoul.

📅 Best time to visit: Spring (March to May) or Fall (September to November)

📍 How to get there: Take Seoul’s subway Line 3 to Gyeongbokgung Station, exit 5

💰 Cost: ₩3,000

💡 Pro Tips:

• Arrive early to catch the changing of the guard ceremony, which happens twice a day
• Don’t forget to explore the nearby National Folk Museum
  

👨‍👩‍👧‍👦 Is It Family-Friendly?
Yes, it's great for all ages and accessible for elderly visitors

🍲 Taste Authentic Korean BBQ

Walking through the bustling streets of Myeongdong, the smoky, savory aroma of sizzling Korean BBQ drew me in. I sat at a table surrounded by side dishes, and the grill was quickly brought to life with marinated cuts of meat. The sizzle was satisfying, and the air was thick with the mouthwatering scent of grilled pork belly and bulgogi. As I flipped the meat, the joy of assembling my own bite-sized bites with a bit of lettuce, rice, and spicy sauce added to the experience. Every bite felt like a celebration of flavor.

Korean BBQ is a must-try when you’re in Seoul. It’s a fun, interactive dining experience where you cook your own meat right at the table, usually accompanied by banchan (side dishes) and sauces.

📅 Best time to visit: Anytime, especially during cooler months

📍 How to get there: Head to Myeongdong Station, exit 6

💰 Cost: ₩10,000–₩30,000 per person

💡 Pro Tips:

• Order the samgyeopsal (pork belly) for an authentic experience
• Don’t forget to try the soju to pair with your meal

👨‍👩‍👧‍👦 Is It Family-Friendly?
Yes, suitable for families who enjoy interactive dining

🌉 Visit Namsan Seoul Tower

My heart raced as I ascended the cable car to Namsan Seoul Tower. The city sprawled below me, and I could see the bright lights flickering against the night sky. At the top, the panoramic view was jaw-dropping. The twinkling lights of the city stretched endlessly, with Han River reflecting the neon glow. The crisp night air added to the magic, and I stood there, simply taking it all in. I could hear faint sounds of the city, but at that height, everything felt peaceful and surreal.

Namsan Tower offers a stunning 360-degree view of Seoul, especially breathtaking at night when the city lights shimmer. It’s one of the best places in Seoul to get a bird's-eye view of the city.

📅 Best time to visit: Evening

📍 How to get there: Take the Namsan cable car from Myeongdong or hike up from the city center

💰 Cost: ₩10,000 for the observatory

💡 Pro Tips:

• Visit in the evening to see the city light up
• Bring a lock to add to the love-lock area near the base

👨‍👩‍👧‍👦 Is It Family-Friendly?
Yes, with elevators and easy access for all ages

🛍 Shop at Insadong

I wandered through Insadong, the vibrant arts district, where every corner held something unique. The narrow alleyways were lined with quaint teahouses, art galleries, and traditional souvenir shops. I was enchanted by the sight of handcrafted wooden toys, delicate ceramics, and colorful hanbok costumes. The air was rich with the sweet scent of traditional green tea and the sound of artists discussing their latest work. It felt like a cultural oasis, where time slowed down and I could immerse myself in Korea's artistic soul.

Insadong is Seoul’s cultural heart, famous for its traditional Korean crafts, art galleries, and antique shops. It’s the perfect spot for those looking for a more authentic, slower-paced experience in the city.

📅 Best time to visit: Spring or Fall

📍 How to get there: Take Subway Line 3 to Anguk Station, Exit 6

💰 Cost: Free to explore; shopping prices vary

💡 Pro Tips:

• Visit a traditional tea house for a unique local experience
• Bargain slightly at antique shops for better deals

👨‍👩‍👧‍👦 Is It Family-Friendly?
Yes, it’s suitable for all ages with a relaxed pace and plenty to explore

🌇 Stroll Along the Han River

One evening, I found myself walking along the peaceful banks of the Han River, where the golden glow of the setting sun kissed the water. The cool breeze carried the faint sound of people laughing, cyclists passing by, and the gentle ripple of the river. I sat on the grassy bank, enjoying the view of the city’s skyline reflected in the water. There’s something magical about the balance of nature and urban life here seemingly far from the city hustle, yet only a short distance away from Seoul’s center.

The Han River is a popular spot for both relaxation and recreation, offering a scenic retreat where you can bike, picnic, or simply unwind with stunning city views.

📅 Best time to visit: Late afternoon to evening

📍 How to get there: Take the subway to Yeouinaru Station, Exit 1

💰 Cost: Free

💡 Pro Tips:

• Rent a bike to cover more ground
• Pack a picnic for a chill evening by the river

👨‍👩‍👧‍👦 Is It Family-Friendly? 
Absolutely, with large open areas and bike rentals suitable for all ages

Hotels Recommendation In Seoul

🌸Recommended Activity In Seoul

🎭 Try On a Hanbok and Stroll Through Bukchon Hanok Village

The moment I stepped into a hanbok rental shop, I felt the soft, flowing fabric wrap around me like a piece of living history. Dressed in vibrant pink and teal with golden embroidery, I walked through the narrow alleys of Bukchon Hanok Village. The sound of my footsteps echoed on the stone paths, while the scent of freshly brewed traditional tea drifted from nearby cafés. Locals and tourists alike smiled as we passed, and I couldn’t help but feel like a character in a historical drama. It was elegant, peaceful, and incredibly photogenic—an experience unlike any other.

Wearing a hanbok while exploring Bukchon lets you step into Korea’s rich heritage. The traditional village, lined with preserved hanok houses, feels like a living museum in the heart of the city.

📅 Best time to do this: Spring or Autumn, when the weather is crisp and scenic

📍 Where to start / how to book: Rent from a hanbok shop near Anguk Station or Gyeongbokgung Palace. No advance booking required, but weekends get busy

💰 Cost: ₩15,000–₩30,000 for a 2-hour rental

💡 Pro tips:

• Choose a rental package that includes hairstyling and accessories
• Arrive early to avoid the crowds and capture great photos
  Hanbok wearers get free entry to Gyeongbokgung Palace

👨‍👩‍👧‍👦 Is it family-friendly? 
Yes, hanboks are available in kids' sizes and perfect for a family photo day

🛁 Relax in a Traditional Korean Jjimjilbang

Stepping into Dragon Hill Spa after a day of exploring Seoul, I was hit with a wave of warmth, the scent of herbs, and the calming hum of soft background music. After soaking in a hot bath and braving the icy plunge pool, I lay on the heated jade floor in one of the sauna rooms. My muscles melted into the warmth, and I could feel stress evaporating from my body. The best part? Indulging in a charcoal egg snack and sipping sikhye (sweet rice drink) in the lounge. It was the ultimate blend of relaxation and cultural immersion.

Jjimjilbangs are a beloved part of Korean life, social, therapeutic, and uniquely local. They offer various spa experiences under one roof and are a great way to unwind like a true Seoulite.

📅 Best time to do this: Evening, especially after a long sightseeing day

📍 Where to start / how to book: Dragon Hill Spa (Yongsan Station) or Siloam Sauna (near Seoul Station). Walk-ins welcome

💰 Cost: ₩10,000–₩18,000 for a day pass

💡 Pro tips:

• Bring your own toiletries to avoid rental fees
• Try the Korean body scrub service, it’s intense but amazing
• Stay overnight if you're on a budget it’s cheaper than a hotel

👨‍👩‍👧‍👦 Is it family-friendly? 
Suitable for older kids and adults, but not ideal for toddlers or those uncomfortable with communal bathing

🍡 Eat Your Way Through Gwangjang Market

The moment I walked into Gwangjang Market, my senses were overwhelmed in the best way possible. Vendors shouted joyfully over sizzling hot plates, the smell of sesame oil and garlic filled the air, and bright displays of kimchi, mandu, and tteokbokki beckoned me closer. I grabbed a stool at a tiny metal counter and devoured a hot, crispy bindaetteok (mung bean pancake) followed by chewy mayak gimbap. The market buzzed with life, and every bite felt like a deep dive into Seoul’s culinary soul.

One of the oldest and busiest traditional markets in Seoul, Gwangjang is a foodie’s paradise where you can try authentic street food and local specialties all in one place.

📅 Best time to do this: Late afternoon to early evening (3 PM – 7 PM)

📍 Where to start / how to book: Jongno 5-ga Station, Exit 8. No booking needed—just go hungry

💰 Cost: ₩3,000–₩10,000 per dish

💡 Pro tips:

• Bring cash for quicker transactions
• Go on an empty stomach, you’ll want to try everything
• Don’t be shy; vendors often let you sample before buying

👨‍👩‍👧‍👦 Is it family-friendly?
 Yes, though it can get crowded, so hold on to younger kids in tight areas

🎨 Discover Street Art in Ihwa Mural Village

Climbing up the quiet streets of Ihwa-dong, I was greeted by bursts of color on every wall and stairway—vibrant murals of koi fish, angel wings, and whimsical characters turned the hillside into a dreamy outdoor gallery. The village was quiet except for the chirping of birds and the occasional laughter from other visitors posing for photos. As I wandered, I felt both inspired and peaceful, like I had stumbled into a creative pocket of Seoul far from the tourist buzz.

Ihwa Mural Village is a revitalized neighborhood transformed by local artists, filled with murals, installations, and hidden cafés, making it a picturesque escape for creatives and photographers.

📅 Best time to do this: Weekday mornings for quieter strolls

📍 Where to start / how to book: Hyehwa Station, Exit 2. No booking required—just follow signs uphill

💰 Cost: Free

💡 Pro tips:

• Wear comfortable shoes—the stairs can be steep
• Be respectful; people live here—keep noise to a minimum
• Stop by a rooftop café for a scenic coffee break

👨‍👩‍👧‍👦 Is it family-friendly?
Yes, but better suited for older kids and those who don’t mind walking uphill

🚶‍♀️ Hike to the Fortress Wall at Naksan Park

As I made my way up the tree-lined path to Naksan Park, the buzz of city life slowly faded. The breeze carried the scent of pine and fresh earth, and soon I reached the Seoul Fortress Wall snaking along the hillside. The view over the rooftops of old Seoul was absolutely breathtaking, especially as the sun dipped behind the city skyline. It was a moment of calm and perspective, a peaceful reward after the short hike. The contrast of ancient stone against modern buildings reminded me of how Seoul blends past and present so effortlessly.

Naksan Park offers a scenic section of the Seoul Fortress Wall trail, combining history, nature, and panoramic views without needing to leave the city.

📅 Best time to do this: Late afternoon for sunset views

📍 Where to start / how to book: Hyehwa Station, Exit 2. Follow signs toward Naksan Park entrance. No booking needed

💰 Cost: Free

💡 Pro tips:

• Bring water and wear walking shoes
• Stay for the evening lights. Seoul looks magical after dark
• Great photo spots along the wall, especially during golden hour

👨‍👩‍👧‍👦 Is it family-friendly? 
Yes, suitable for families who enjoy light hiking. Some paths may not be stroller-friendly

🌸Recommended FOODactivity In Seoul

🍲 Savour a Hearty Bowl of Samgyetang at Tosokchon

I still remember the first spoonful rich, steaming ginseng broth swirling with hints of garlic and jujube, soaking into tender chicken stuffed with glutinous rice. The heat warmed me from the inside out, a perfect match for Seoul’s brisk autumn air. I sat in a traditional hanok-style restaurant, with low wooden tables and the scent of herbs in the air. Locals quietly enjoyed their own bubbling pots. It felt nourishing, almost medicinal, and unlike anything I’d ever tasted before.
Samgyetang (ginseng chicken soup) is traditionally eaten during the hottest days of summer for stamina, but it’s equally comforting year-round. Tosokchon, near Gyeongbokgung, is legendary for its rich version.

📅 Best time to eat this: Lunchtime or dinner, especially in cooler seasons

📍 Where to find it: Tosokchon Samgyetang, near Gyeongbokgung Palace

💰 Cost: ₩17,000–₩22,000 per bowl

💡 Pro Tips

• Go before 11:30 AM to avoid long queues
• Add kimchi and ginseng liquor for an authentic pairing
• Great spot after visiting the palace nearby

👨‍👩‍👧‍👦 Is It Family-Friendly? 
Yes, easy to eat and comforting for all ages

🥟 Feast on Hot, Crispy Mandu in Gwangjang Market

The first bite of the mandu was pure joy—crackling, golden skin giving way to juicy, peppery minced pork and fragrant vegetables. I stood shoulder to shoulder with locals at a busy stall, the air filled with the scent of fried dough and sizzling oil. Each mandu was pan-fried to perfection, piping hot and addictive, dipped in a sharp vinegar-soy sauce mix. It was loud, chaotic, and absolutely delicious.

Korean mandu are dumplings that can be steamed, boiled, or fried. At Gwangjang Market, they’re famous for their crunch and generous fillings, with some stalls run by the same family for generations.

📅 Best time to eat this: Afternoon snack or early dinner

📍 Where to find it: Gwangjang Market, Stall 42 (look for the long line!)

💰 Cost: ₩5,000–₩8,000 for a generous plate

💡 Pro Tips

• Try different types (kimchi, meat, glass noodles)
• Cash only, and seating is limited. Be ready to stand and eat
• Watch the mandu being hand-folded in real time

👨‍👩‍👧‍👦 Is It Family-Friendly? 
Yes, kids love dumplings, and it's easy finger food

🍗 Indulge in Korean Fried Chicken with Beer (Chimaek)

There’s nothing quite like tearing into a sticky, double-fried wing with spicy-sweet glaze while sipping a cold Cass beer. I was seated outside a neon-lit pub in Hongdae, music thumping in the background, surrounded by university students laughing over pitchers. The chicken was unbelievably crispy on the outside and juicy inside, and the pairing with ice-cold beer was magic. It was loud, lively, and totally satisfying—Korean nightlife at its best.

“Chimaek” is a combo of chicken and maekju (beer), a beloved late-night pairing in Korea. Korean fried chicken is famous for its crispy double-fry and flavorful sauces.

📅 Best time to eat this: Late evening or after a night out

📍 Where to find it: Kyochon, BHC, or any fried chicken pub in Hongdae or Gangnam

💰 Cost: ₩16,000–₩22,000 for a whole chicken set

💡 Pro Tips

• Order banban (half-and-half) to try two flavors
• Many places offer delivery—your hotel can help
• Pickled radish is a must and comes free

👨‍👩‍👧‍👦 Is It Family-Friendly? 
Great for adults and teens; spicy versions may not suit younger kids

🍧 Cool Down with Patbingsu at a Trendy Dessert Café

A towering bowl of shaved ice arrived at the table, topped with sweet red beans, chewy rice cakes, condensed milk, and a scoop of vanilla ice cream. The first spoonful was soft, cold, and creamy like eating a cloud. I was tucked into a cozy corner of a modern café in Myeongdong, surrounded by pastel interiors and soft K-pop playing in the background. It was refreshing, sweet, and surprisingly light, the perfect summer treat.

Patbingsu is Korea’s iconic shaved ice dessert, traditionally topped with red beans but now offered in creative flavors like mango, matcha, or even cheesecake.

📅 Best time to eat this: Hot summer afternoons (June to August)

📍 Where to find it: Sulbing Dessert Café (multiple locations across Seoul)

💰 Cost: ₩9,000–₩12,000 for a large sharing bowl

💡 Pro Tips

• Share with a friend, the food portions are big
• Try seasonal flavors (e.g., strawberry in spring)
• Great as a mid-day break from shopping

👨‍👩‍👧‍👦 Is It Family-Friendly? 
Absolutely perfect for kids, elders, and anyone needing to cool down

🍢 Warm Up with Tteokbokki from a Street Cart

Steam rose from the bubbling red sauce as I picked up a chewy rice cake stick dripping in gochujang. The spice hit first fiery and addictive followed by a soft, satisfying chew. I stood under a canopy near Dongdaemun night market, my breath visible in the winter air, surrounded by office workers grabbing quick bites and students gossiping in hushed tones. It was the definition of comfort food: spicy, messy, and completely irresistible.

Tteokbokki is Korea’s classic street food made from chewy rice cakes in a sweet-and-spicy sauce. It’s a favorite snack for locals and tourists alike.

📅 Best time to eat this: Late evening, especially in cool weather

📍 Where to find it: Near Dongdaemun, Myeongdong, or at Sindang Tteokbokki Town

💰 Cost: ₩3,000–₩5,000 per portion

💡 Pro Tips

• Ask for cheese topping to mellow out the spice
• Some stalls offer less spicy versions, ask first
• Pair it with odeng (fish cake skewers) and warm broth

👨‍👩‍👧‍👦 Is It Family-Friendly? 
Yes! Just choose the mild spice level for kids or sensitive eaters

🌸Recommended Nightlife In Seoul

🍸 Sip Cocktails with a View at Seoul’s Charles H

The door was hidden behind a heavy curtain inside the Four Seasons—no sign, no lights, just a sense of secrecy. Once inside, I was transported to a 1920s New York-style speakeasy, with plush velvet booths, candlelight, and jazz humming low in the background. My cocktail arrived in a crystal glass, smoky and perfectly balanced, infused with Korean ingredients like omija and ginseng. The vibe was luxurious but intimate—like being in on a glamorous secret.

Ranked among Asia’s 50 Best Bars, Charles H is famous for its craft cocktails, world-class bartenders, and hidden entrance. Each menu tells a story rooted in global travel and Korean heritage.

📅 Best time to go: Weekdays after 8 PM or for late-night drinks on weekends

📍 Where to find it: Lower level, Four Seasons Hotel Seoul (near Gwanghwamun)

💰 Cost: ₩22,000–₩28,000 per cocktail; no cover charge

💡 Pro Tips

• Ask the bartender for off-menu recommendations
• Dress to impress, smart casual at minimum
• It gets busy after 10 PM, so arrive early for the best seats

👨‍👩‍👧‍👦 Is It Family-Friendly? 
Adults-only

🕺 Dance All Night at Club Octagon

The bass hit before I even walked in deep, electrifying, and relentless. Inside Club Octagon, lasers cut through the air, the dance floor pulsed with bodies, and the DJ spun EDM bangers that kept the crowd hyped past 3 AM. The sound system was intense, the drinks were flowing, and VIP tables lined the upper deck. It was high-energy, glamorous, and one of the wildest nights I’ve had in Asia.

One of the most famous nightclubs in Asia, Club Octagon regularly ranks among the world’s top clubs. With a multi-level setup, international DJs, and top-tier lighting, it’s a rite of passage for nightlife lovers in Seoul.

📅 Best time to go: Friday or Saturday after midnight

📍 Where to find it: New Hilltop Hotel basement, Gangnam

💰 Cost: ₩30,000–₩40,000 entry (includes 1 drink); cocktails from ₩12,000

💡 Pro Tips

• Come with a group for discounted entry
• Bring ID (passport or ARC) strict checks
• Dress code is enforced: no shorts or flip-flops

👨‍👩‍👧‍👦 Is It Family-Friendly? 
Adults-only

🌃 Bar-Hop Through Ikseon-dong's Hidden Alleys

Lanterns glowed above narrow alleyways, and the scent of grilled skewers and fresh makgeolli filled the air. I wandered from one stylish hanok bar to another—each with its own vibe. One served cocktails in teapots with floral notes, another was lit entirely by candlelight. The streets buzzed softly with chatter and indie music. It felt like a whimsical blend of tradition and trend—chill, artsy, and beautifully local.

Ikseon-dong is a revitalized hanok village where traditional Korean homes now house some of Seoul’s most creative bars, cafes, and restaurants. It’s perfect for bar-hopping in a laid-back, Insta-worthy setting.

📅 Best time to go: 7 PM–10 PM for dinner and drinks; after 10 PM for cocktails

📍 Where to find it: Ikseon-dong Hanok Village (Jongno area)

💰 Cost: ₩9,000–₩18,000 per drink depending on the bar

💡 Pro Tips

• No reservations, go early to snag a table
• Try unique Korean liquors like cheongju or infused soju
• Bring cash. Some bars are small and may not take cards

👨‍👩‍👧‍👦 Is It Family-Friendly? 
Better for adults, but early evenings can be family-friendly

🎤 Sing Your Heart Out at Luxury Norebang

My friends and I booked a private karaoke room with plush couches, neon lights, and a touch screen the size of a flat-screen TV. We belted out everything from Blackpink to Backstreet Boys while sipping soju and munching on Korean fried snacks. The room even had mood lighting and echo effects to make us sound like K-pop stars. It was hilarious, bonding, and a surprisingly unforgettable night.
Karaoke or norebang is a Korean nightlife staple. High-end norebangs offer themed rooms, state-of-the-art audio systems, and even costumes or tambourines to really get the party going.

📅 Best time to go: 9 PM to late (many open until 5 AM)

📍 Where to find it: Su Noraebang (Hongdae), Luxury Su (Gangnam), Coin Norebang (budget option)

💰 Cost: ₩20,000–₩40,000 per hour (group rate); coin karaoke starts at ₩500/song

💡 Pro Tips

• Ask for a larger room if you’re in a group
• Bring snacks or order delivery to your room
• Try their “random” song challenge for laughs

👨‍👩‍👧‍👦 Is It Family-Friendly? 
Yes, especially earlier in the evening

🍶 Experience Traditional Korean Pubs in Jongno

Wooden beams creaked underfoot as I stepped into a suljip tucked between Jongno’s alleys. Inside, old-school Seoulites toasted over bubbling pots of spicy stew, rice wine flowing freely into tin cups. I ordered makgeolli and pajeon, and suddenly it began to rain—perfect weather for the dish. The warm, slightly tangy drink paired beautifully with the crispy pancake, and the vibe was nostalgic and unpretentious. I felt like I’d stepped into a scene from a Korean drama.

Jongno’s traditional suljips are where locals go to unwind. These old-style Korean pubs serve up makgeolli, soju, and comfort food in an atmosphere that’s rich with local flavor and stories.

📅 Best time to go: Rainy evenings or weekdays after work (6 PM–9 PM)

📍 Where to find it: Alleyways near Jongno 3-ga Station

💰 Cost: ₩10,000–₩25,000 per dish; ₩3,000–₩7,000 per drink

💡 Pro Tips

• Try makgeolli with pajeon during rainy weather classic combo
• These spots fill up fast. Go early or prepare to wait
• No frills, no English menus just point and enjoy

 
👨‍👩‍👧‍👦 Is It Family-Friendly? 
Mostly adults, but casual early evenings are okay for teens

🌸Recommended Shopping Place In Seoul

🛍️ Shop Till You Drop at Myeongdong

The moment I stepped into Myeongdong, I was swept into a sea of color, chatter, and irresistible aromas from sizzling street food stalls. Neon signs blinked from every direction, K-pop beats pumped from store speakers, and the sheer volume of beauty products was dizzying. I ducked into shops offering 1+1 skincare deals, browsed racks of trendy fashion, and nibbled on tteokbokki between stops. It was chaotic but exhilarating like Orchard Road with even more sensory overload.

Myeongdong is a haven for skincare lovers and fashion hunters. It’s one of the best shopping streets in Seoul for Korean cosmetics, casual wear, and souvenirs.

📅 Best time to shop: Weekday afternoons or early evenings.

📍 Where to find it: Myeongdong Station (Line 4), Exit 6 or 7.

💰 Price range: ₩5,000–₩100,000+. Most items are mid-range. No bargaining here prices are fixed.

💡 Pro Tips

• Bring an empty suitcase, many shops offer tax refunds on the spot.
• Try the street snacks while you browse.
• Check for free samples, some shops are super generous!

👨‍👩‍👧‍👦 Is It Family-Friendly?
Yes! Teens will love it, and there are cafés and seating spots for tired feet.

👜 Stroll Through Garosu-gil’s Chic Boutiques

Walking down Garosu-gil felt like entering a lifestyle magazine. The ginkgo-lined street was filled with stylish cafés, designer boutiques, and artful storefronts that practically begged for an Instagram shot. I popped into concept stores selling minimalist Korean fashion and found a local designer bag I didn’t know I needed. It’s calm, curated, and has that effortlessly cool Seoul vibe.

Garosu-gil in Sinsa-dong is Seoul’s hipster-lux district, blending indie labels with global fashion. It’s perfect for fashion-forward finds and K-style inspiration.

📅 Best time to shop: Weekday mornings for relaxed browsing.

📍 Where to find it: Near Sinsa Station (Line 3), Exit 8.

💰 Price range: ₩20,000–₩300,000. Mostly mid to high-end. Fixed prices.

💡 Pro Tips

• Check the alleys off the main road for hidden gems.
• Combine shopping with a brunch café stop.
• Visit in autumn. The golden leaves are stunning.

👨‍👩‍👧‍👦 Is It Family-Friendly?
More suited for adults and older teens. Limited seating areas but lots of cafés.

🧥 Hunt Bargains at Dongdaemun Night Market

I arrived at Dongdaemun just as the city lights flickered on. The night market buzzed with activity, textile vendors shouted prices, mannequins stood dressed in the latest trends, and shoppers (locals and tourists alike) rummaged through piles of clothes looking for deals. It felt like Bugis Street’s older, wilder cousin, with entire shopping complexes open till 5am.

Dongdaemun is Korea’s wholesale fashion hub. You’ll find everything from DIY accessories to runway-inspired looks at bargain prices.

📅 Best time to shop: Late night, from 10pm onwards.

📍 Where to find it: Dongdaemun History & Culture Park Station (Lines 2, 4, 5).

💰 Price range: ₩10,000–₩70,000. Budget to mid-range. Bargaining is expected in street stalls!

💡 Pro Tips

• Bring cash, some smaller vendors don’t accept cards.
• Dress comfortably for late-night shopping marathons.
• Some malls require bulk buys, so check before purchasing.

👨‍👩‍👧‍👦 Is It Family-Friendly?
Fun for older kids and teens. Can be crowded and tiring for younger kids or elderly.

🎁 Discover Traditional Crafts at Insadong

Insadong charmed me with its blend of old-world charm and modern creativity. I wandered down its main street, spotting hanbok displays, handcrafted pottery, and calligraphy sets in wooden shops. The scent of herbal teas and roasting chestnuts filled the air. I even tried my hand at writing Hangeul with a brush in one of the cultural shops. It felt like a peaceful slice of the past, right in the middle of Seoul.

Insadong is the place to buy traditional Korean goods—perfect for unique souvenirs and artisanal gifts.

📅 Best time to shop: Late morning to early evening on weekends for cultural performances too.

📍 Where to find it: Anguk Station (Line 3), Exit 6.

💰 Price range: ₩5,000–₩150,000. Mid-range. Most prices are fixed, but polite haggling may work in smaller shops.

💡 Pro Tips

• Don’t miss Ssamziegil Mall for indie art and handmade trinkets.
• Try traditional snacks like hotteok while browsing.
• Shops close early. Start before 6pm.

👨‍👩‍👧‍👦 Is It Family-Friendly?
Yes! Great for all ages with wide streets, cultural activities, and snack stalls.

👟 Go Street Style Hunting at Hongdae Shopping Street

Hongdae was electric street performers drew crowds, indie boutiques blasted K-hip hop, and everything screamed edgy youth culture. I weaved through alleyways filled with thrift shops, one-of-a-kind accessories, and experimental designs. I even spotted some items I’d seen in K-dramas. The whole area felt like Seoul’s creative heartbeat, pulsing with art, music, and cool finds.

Hongdae is where Seoul’s trendsetters shop. It’s known for vintage finds, quirky accessories, and affordable streetwear.

📅 Best time to shop: Late afternoon to evening, especially on weekends.

📍 Where to find it: Hongik University Station (Line 2), Exit 9.

💰 Price range: ₩5,000–₩80,000. Budget-friendly. Some shops allow light bargaining.

💡 Pro Tips

• Visit on weekends for live street performances.
• Don’t skip the underground shops, they have amazing deals.
• Go with cash for better discounts.

👨‍👩‍👧‍👦 Is It Family-Friendly?
Teens will love it, but it’s more suited for younger adults. Crowds and loud music may be too much for small kids or elderly.

🌸Recommended Festival In Seoul

🎎 Experience the Magic of Lotus Lantern Festival

Walking through the streets of Jongno during the Lotus Lantern Festival felt like stepping into a dream. The night was lit up with thousands of glowing lanterns—colorful dragons, lotus flowers, and mythical creatures drifting above the crowd. The soft hum of Buddhist chants mixed with excited chatter and the scent of incense. I even got to craft my own lotus lantern at a booth, surrounded by both locals and curious travelers.

Held to celebrate Buddha’s Birthday, this centuries-old tradition is one of the most spiritual and photogenic festivals in Seoul, filled with rituals, performances, and a grand parade.

📅 When & where: May (8th day of the 4th lunar month), centered around Jogyesa Temple and Jongno

📍 Best places to experience it: Jogyesa Temple, Cheonggyecheon Stream, Jongno Parade Route

💰 Cost: Free (some hands-on lantern workshops may have a small fee)

💡 Pro Tips

• Arrive early for the best parade viewing spots.
• Visit temples during the day for more intimate cultural activities.
• Bring a camera. Sunset makes the lanterns glow beautifully.

 
👨‍👩‍👧‍👦 Is It Family-Friendly?
Yes, with plenty of activities for kids and a calm, festive vibe suitable for all ages.

🌸 Stroll Through Cherry Blossoms at Yeouido Spring Flower Festival

As I strolled along Yeouiseo-ro, cherry blossoms formed a soft pink canopy overhead. The air smelled faintly floral, and couples, families, and photographers buzzed with excitement. Street performers played gentle acoustic music, and food vendors served up steaming tteokbokki and cotton candy. I couldn’t resist snapping dozens of photos beneath the blooming trees. It felt like springtime perfection.

Yeouido’s cherry blossoms are among Seoul’s most beloved spring spectacles. The festival transforms the city’s financial district into a romantic escape filled with flowers, food, and live performances.

📅 When & where: Early to mid-April, Yeouiseo-ro Road (behind National Assembly Building)

📍 Best places to experience it: Yeouido Park, Hangang Riverside Trail, Yeouiseo-ro Road

💰 Cost: Free

💡 Pro Tips

• Go early morning or late evening to avoid crowds.
• Wear pastel colors, they pop beautifully in photos.
• Pack a picnic and enjoy it by the Han River.

👨‍👩‍👧‍👦 Is It Family-Friendly?
Absolutely. Great for kids, couples, and elderly visitors with lots of rest spots and open space.

🎭 Catch Traditional Performances at Seoul Kimchi Festival

I joined locals at Seoul Plaza, apron tied, hands deep in crimson gochugaru and crunchy cabbage. It was my first time making kimchi from scratch, guided by halmeoni (Korean grandmothers) sharing generations-old techniques. The spicy, fermented smell mixed with laughter and folk music performances on the stage nearby. I left with my own handmade kimchi jar and a heart full of cultural warmth.
The Seoul Kimchi Festival celebrates Korea’s culinary heritage and invites visitors to learn, taste, and even participate in traditional kimchi-making alongside locals.

📅 When & where: Early November, Seoul Plaza (City Hall area)

📍 Best places to experience it: Seoul Plaza & surrounding streets near City Hall

💰 Cost: Free entry, workshops may have small fees (pre-registration recommended)

💡 Pro Tips

• Sign up early for kimchi-making workshops. They fill up fast.
• Taste different kimchi varieties from regions across Korea.
• Bring a tote bag you can buy fresh, homemade kimchi to take home.

 
👨‍👩‍👧‍👦 Is It Family-Friendly?
Yes! Great hands-on fun for kids, and plenty of seating for elderly visitors.

🎇 Ring in the New Year at Bosingak Bell-Ringing Ceremony

As the final seconds of the year ticked down, I stood shoulder-to-shoulder with thousands in Jonggak. The cold air was electric with anticipation. When the bell rang at midnight, its deep, echoing tone silenced the crowd for a brief, magical moment before fireworks erupted overhead and cheers rang out. Street stalls offered hot fish cakes and makgeolli to warm us up as we celebrated the new year, Korean style.

This age-old tradition dates back to the Joseon Dynasty and involves a ceremonial bell toll to welcome the new year with good fortune and peace.

📅 When & where: December 31st at midnight, Bosingak Belfry (Jongno)

📍 Best places to experience it: Bosingak Bell Pavilion, Jonggak Station area

💰 Cost: Free (arrive early due to crowd control)

💡 Pro Tips

• Arrive by 9 PM to secure a good view.
• Bundle up it gets very cold waiting for midnight.
• Use nearby cafes or department stores to stay warm while waiting.

👨‍👩‍👧‍👦 Is It Family-Friendly?
Teens and older kids will enjoy it, but it can be overwhelming for younger children or those sensitive to noise and crowds.

🌾 Celebrate Harvest Season at Chuseok Folk Festival

During Chuseok, I visited the Korean Folk Village and was swept up in a wave of color, drumming, and dance. Locals dressed in hanbok performed ganggangsullae, a traditional circle dance, while stalls served up songpyeon (half-moon rice cakes). I even tried my hand at spinning a traditional top and watching tightrope walkers perform stunts to rhythmic beats. The air was festive, full of the smells of grilled jeon and incense.
Chuseok is Korea’s harvest festival think of it as Korean Thanksgiving—where families reunite, honor ancestors, and celebrate abundance through food and cultural performances.

📅 When & where: September–October (15th day of the 8th lunar month), Korean Folk Village and cultural venues across Seoul

📍 Best places to experience it: Korean Folk Village, National Folk Museum of Korea, Namsangol Hanok Village

💰 Cost: Varies by venue (₩15,000–₩20,000 for Folk Village entry)

💡 Pro Tips

• Rent a hanbok to fully immerse in the experience.
• Avoid traveling on Chuseok day itself due to major local travel.
• Many attractions offer free entry or performances during this time.

 
👨‍👩‍👧‍👦 Is It Family-Friendly?
Yes, with tons of interactive activities for kids and open spaces perfect for families.

🌸Recommended Unique Experience In Seoul

🌿 Escape to Seoul’s Secret Garden at Changdeokgung Palace

I stumbled upon one of Seoul’s best-kept secrets, the Secret Garden of Changdeokgung Palace. The path twisted through ancient trees, and the scent of pine and fresh moss filled the air. The soft sounds of birds chirping and the rustle of leaves made the garden feel like a peaceful sanctuary, hidden away from the city’s hustle. As I walked around the serene ponds and pavilions, I felt transported to another time.

The Secret Garden is often overlooked by visitors, yet it offers a tranquil retreat steeped in history and natural beauty. Unlike the main palace grounds, this garden provides an authentic glimpse into Korea’s royal past and is filled with cultural treasures, from centuries-old trees to delicate stone bridges.

📅 Best time to do this: Spring and autumn, when the colors are most vibrant

📍 Where to start: Changdeokgung Palace, behind the main palace entrance

💰 Cost: ₩5,000 (additional cost for guided tour)

💡 Pro Tips

• Book a guided tour for detailed history.
• Wear comfortable shoes for walking on uneven paths.
• Visit early in the morning to avoid crowds.

👨‍👩‍👧‍👦 Is it family-friendly?
Yes, with beautiful open spaces and cultural storytelling perfect for families.

🏞️ Hike to the Hidden Gwaneumsa Temple on Mount Gwanak

The hike up to Gwaneumsa Temple was an adventure I’ll never forget. The trail snaked through lush forests, the sound of crunching leaves beneath my boots and the occasional splash of water from a nearby stream. The final stretch led to the serene temple, where I could hear the soft chime of a distant bell. The temple felt untouched by time, tucked away high in the mountains, offering breathtaking views of the city below.

This hidden gem offers a rare combination of nature, spirituality, and history. Gwaneumsa is a peaceful temple that very few tourists know about, providing an authentic taste of Korean mountain monastic life, away from the usual crowded spots.

📅 Best time to do this: Early morning or late afternoon, to catch the best light and cooler temperatures

📍 Where to start: Gwanak Park, the southern entrance to the mountain

💰 Cost: Free

💡 Pro Tips

• Bring plenty of water and snacks.
• Wear sturdy shoes for the rugged terrain.
• Don’t miss the temple’s breathtaking view of Seoul.

 
👨‍👩‍👧‍👦 Is it family-friendly?
Moderate difficulty; best suited for older kids or those who enjoy hiking.

🚶‍♂️ Wander Through Seoul’s Hidden Bukchon Hanok Village Alleys

I wandered through the quiet, narrow lanes of Bukchon Hanok Village, feeling like I had stepped into a different era. The ancient hanok houses, their tiled roofs sloping gently, whispered secrets of Seoul’s past. The fragrance of fresh wood mingled with the faint scent of floral teas from nearby tea houses. It felt like a hidden world, with every corner offering a photo-worthy moment, yet without the crowds you find at major tourist sites.
Bukchon Hanok Village is often overshadowed by other attractions, but its preserved traditional homes offer a rare opportunity to experience Seoul as it once was. The village’s winding alleys are untouched by modern development, and a quiet walk here feels like stepping back in time.

📅 Best time to do this: Early morning, before the crowds arrive

📍 Where to start: Bukchon Hanok Village entrance near Anguk Station

💰 Cost: Free

💡 Pro Tips

• Wear quiet, comfortable shoes to respect the local residents.
• Take the time to visit small artisan shops and hidden cafes.
• Bring a camera because every corner is picturesque.

 
👨‍👩‍👧‍👦 Is it family-friendly?
Yes, especially for those interested in history and culture. The walk is easy for families with young children.

🏙️ Explore the Hidden Rooftop Bars in Itaewon

I found a secret rooftop bar tucked above an unassuming building in Itaewon. The narrow staircase led to an open-air terrace with an incredible view of the city skyline, lit by neon lights and the hum of distant traffic. Sipping on a perfectly crafted cocktail, I felt like I had discovered a hidden piece of Seoul’s vibrant nightlife, away from the typical party scene.
Itaewon is known for its diverse culture, but the hidden rooftop bars offer an off-the-beaten-path nightlife experience. These hidden spots are often frequented by locals and expats, providing a more intimate and less touristy vibe.

📅 Best time to do this: Weeknight evenings for a more relaxed experience

📍 Where to start: Itaewon (look for bars with unmarked entrances or hidden staircases)

💰 Cost: ₩10,000–₩20,000 for cocktails

💡 Pro Tips

• Look for bars without obvious signs. Those are usually the best hidden gems.
• Try a unique Korean cocktail like the soju mojito.
• Visit during the off-peak hours to avoid crowds.

 
👨‍👩‍👧‍👦 Is it family-friendly?
This is more for adults due to the drinking culture, but the relaxed vibe makes it okay for older teens.

🏞️ Kayak Through the Hangang River’s Secret Spots

Paddling along the quieter parts of the Hangang River, I left the city’s noise behind. The river’s calm water mirrored the blue sky, and the gentle rhythm of my kayak slicing through the water was soothing. As I drifted past hidden parks and secluded islands, I saw a side of Seoul few visitors ever notice its natural beauty, untouched by the urban sprawl.
While most people only visit the riverside parks, kayaking along the Hangang River allows you to explore the more tranquil, less tourist-heavy parts of Seoul. It’s an authentic way to connect with nature and get a unique view of the cityscape.

📅 Best time to do this: Early morning or late evening, when the weather is cooler

📍 Where to start: Han River Park or various rental stations near bridges

💰 Cost: ₩10,000–₩20,000 per hour for kayak rental

💡 Pro Tips

• Wear sunscreen and bring a hat, there’s little shade.
• Bring a waterproof bag to keep your belongings dry.
• Book in advance on weekends to ensure availability.

 
👨‍👩‍👧‍👦 Is it family-friendly?
Yes, as long as kids are comfortable on the water and with light paddling.

🌸Hidden Gems In Seoul

These hidden gems in Seoul offer a more authentic and personal experience of the city. Perfect for those who want to go beyond the typical tourist attractions. Whether you're exploring quiet villages or ancient gardens, there’s always a new discovery waiting around every corner.

🌸Let’s Go To Seoul!

Seoul has this incredible energy that really stays with you long after you’ve left. It’s a city where ancient traditions and futuristic vibes coexist seamlessly, making every moment feel like a new adventure. Sure, the traffic can be a bit much at times, and the crowds around popular spots can get overwhelming, but honestly, it’s totally worth it. The food 🍲, the culture 🏙️, and the little surprises you’ll discover around every corner make it all worth it. If you’re thinking of going, check out the latest travel promotions for Seoul—you might just find the perfect deal ✈️. And for a cozy stay, don’t forget to browse the options for hotels in Seoul 🏨. Now’s a great time to plan there are amazing discounts on flights and hotels in Seoul right now. Can’t wait for you to experience it for yourself! 😊