【Tokyo Dessert Stroll】ÉCHIRÉ Maison du Beurre｜Discover the Ultimate French Butter Delights in Marunouchi

If you're a butter enthusiast like me, then you absolutely cannot miss this dreamy dessert shop in Tokyo's Marunouchi—ÉCHIRÉ Maison du Beurre. This brand hails from France and specializes in premium fermented butter, which is even favored by Michelin-starred restaurants. The Marunouchi store in Tokyo is the world's first dessert shop dedicated to ÉCHIRÉ butter! Stepping into the shop, you'll find a cozy yet elegant space filled with various desserts made using ÉCHIRÉ butter, such as butter cookies, croissants, cakes, and more. Today, I want to share their two signature treats that are simply unforgettable: Madeleine and Financier. 😋 Madeleine｜Melt-in-your-mouth buttery shells ÉCHIRÉ's Madeleines are truly unique, standing out from the usual offerings. They're the kind of treat where one bite makes you think, "Wow, this is crafted with care." The exterior is perfectly crisp, while the inside is moist and tender, with every bite bursting with buttery aroma. Thanks to the fermented butter, the flavor is richer than regular butter yet never overwhelming. The adorable shell shape makes it hard to resist grabbing a second one after finishing the first. Pair it with unsweetened tea or hand-brewed coffee for a delightful afternoon moment. 🤤 Financier｜Rich yet not overly sweet "golden bricks" Financiers resemble little gold bricks, and their aroma fresh out of the oven is so enticing that it makes you want to turn back for another look. ÉCHIRÉ's Financiers emphasize a "crispy outside, moist inside" texture. The exterior is caramelized and crunchy, while the interior is soft like a cake but never dry. The secret lies in their signature butter—ÉCHIRÉ's fermented butter gives the Financier a near-caramelized fragrance, complemented by the nutty aroma of almond flour. Even after finishing an entire piece, you won't feel overwhelmed by sweetness; instead, you'll crave another. This explains why their Financiers often sell out quickly every day. ❗️Tips & Purchase Recommendations This shop often has long queues, especially on weekends or during afternoon hours, so it's best to arrive early. Most desserts are limited in quantity daily, and once items like Financiers and Madeleines are sold out, they're gone for the day—so plan ahead! Additionally, if you're looking for gifts, they offer beautifully packaged gift boxes. Whether you enjoy them leisurely back at your hotel or gift them to friends, they make an impressive choice.