From Screen to Street—Step Into Bai Jingting’s GOODBAI World

#springitinerary #discovershanghai #thingstodo It’s not just a store—it’s a statement. Tucked along the trendy Yanqing Road in Shanghai, GOODBAI is more than a boutique—it’s a fashion destination founded by actor Bai Jingting, star of the Netflix hit drama “The First Frost.” Blending clean architectural design with street-style sensibility, the space feels like a physical extension of Bai’s cool, understated aesthetic. From the moment you step inside, you’re immersed in a world of sleek neutrals, modern silhouettes, and thoughtfully curated collections. It’s the kind of place where every corner invites a photo, and every piece feels like part of a lifestyle—quietly bold, never overdone. The vibe is distinctly minimal, yet undeniably warm. Visitors drift between displays, many stopping to pose beneath the signature GOODBAI signage, while others browse the racks of apparel and accessories that blend form and function. The space has quickly become a favorite for fashion-forward visitors and fans of Bai alike. Travel Tips: • Visit on a weekday to avoid the weekend crowd. • Dress smart—everyone’s camera-ready here. • Don’t miss nearby cafés for a perfect post-shopping café hop.