Jeonju (전주) is often called the cultural capital of Korea—but it’s also becoming known for natural beauty, historic charm, and a strong connection to traditional Korean aesthetics. Here’s how Jeonju connects with “beauty".
Jeonju embraces a “slow city” lifestyle, which aligns with holistic beauty and wellness:
🍵 Focus on clean eating, traditional teas, and natural health.
🧘♀️ Calm, walkable environments that support mental well-being and skin health.
💧 Less air pollution than bigger cities = skin-friendly environment.
Many locals and visitors embrace a natural, elegant style—minimalist makeup, hanbok fashion, and a healthy lifestyle.
Popular with Korean beauty YouTubers and Instagrammers looking for scenic backdrops.
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