This intangible cultural heritage tour route in Chaozhou offers an extraordinary experience

Who says intangible cultural heritage is just "old stuff"? In Chaozhou, intangible cultural heritage is life itself. After all, a bowl of rice pudding soup, a plate of marinated goose, a piece of red peach cake—amid the rising steam, the daily intangible cultural heritage of Chaozhou people begins. When millennia-old craftsmanship meets modern travel, a journey awakening cultural DNA unfolds. Today, we bring you a tour route packed 100% with intangible cultural heritage, inviting you to embark on an unparalleled Chaozhou intangible cultural heritage experience👇 - ⭐Recommendation 1: Fucheng Folk Museum The Hanjiang Fucheng Folk Museum is located in the Shiqiao Village section of Beiqiao Road, Yixi Town, Xiangqiao District. It focuses on showcasing the production and living customs of Chaozhou’s ancestors, featuring multiple themed halls such as the "Chaozhou Dialect Hall," "Agriculture Hall," "Drawn Thread Hall," "Intangible Cultural Heritage Hall," "Ritual Customs Hall," "Overseas Chinese Hall," and "Red Education Base." It highlights Chaozhou’s distinctive folk culture and is one of the city’s fourth batch of "Museum City" units. - ⭐Recommendation 2: Chaozhou Best Fashion Co., Ltd. Founded in 2007, Chaozhou Best Fashion Co., Ltd. is a comprehensive enterprise specializing in the design, production, sales, and customization of various wedding dresses, gowns, fashion wear, pearl embroidery, and clothing crafts. The company adheres to a design philosophy combining traditional Chaozhou embroidery with modern fashion, striving to showcase women’s inner confidence and naturally elegant, modern charm. As one of the industrial tourism demonstration sites in Xiangqiao District, Best Fashion offers study tours where visitors and study groups can tour the production workshop, learn how a wedding dress is made, and experience making a simple wedding dress. It can accommodate 800 visitors daily. - ⭐Recommendation 3: Gu Liuxi Woodcarving Boutique Museum The Gu Liuxi Woodcarving Boutique Museum, initiated by Gu Liuxi in 2006, covers an exhibition area of 480 square meters and was included in the Chaozhou Museum City series in December 2016. The museum has established the reputation of Chaozhou woodcarving, allowing visitors from home and abroad to recognize, understand, and use Chaozhou woodcarving, while promoting the craft and supporting industry development. - ⭐Recommendation 4: Baishiyuan Creative Museum Baishiyuan Creative Museum features Chaozhou culture and is based on traditional arts and crafts. It gathers over 300 national arts and crafts masters and representative inheritors of intangible cultural heritage, displaying more than 3,000 exquisite artworks. It serves as a platform for exchange, research, and inheritance among masters and intangible cultural heritage inheritors. The museum offers 14 study and experience programs including pearl embroidery, Chaozhou embroidery, paper cutting, hand-pulled teapots, straw art, and Chaozhou snacks, with a daily reception capacity of 1,000 people. - ⭐Recommendation 5: Qinglong Ancient Temple Qinglong Ancient Temple, also known as Anji Temple or Anji Shengwang Temple, is located on the south embankment at the west end of Hanjiang Bridge. It is the most famous ancient temple in Chaozhou city. If you catch the "highlight" of Chaozhou folk cultural activities—the Qinglong Ancient Temple cultural parade—you will be amazed by the exciting Chaozhou-style intangible cultural heritage performances. The Qinglong Temple fair embodies the heartfelt wishes of Chaozhou people at home and abroad for a bountiful harvest and national peace, and it gathers a grand cultural panorama of Chaozhou’s folk traditions. - ⭐Recommendation 6: Paifang Street Paifang Street is located on the central axis of the ancient city cultural tourism area in Xiangqiao District. It stretches 1,948 meters (including 206 meters of Dongmen Street), featuring 23 ancient paifangs (archways) and connecting 51 ancient alleys. It is one of Chaozhou’s famous cultural and architectural landmarks. Along this less-than-two-kilometer ancient street, 23 paifangs stand in close succession, making it the longest and most paifang-rich street in China. It engraves the most beautiful time marks of Chaozhou’s ancient city, making the living ancient city more vibrant and lively. - ⭐Recommendation 7: Guangdong Zhancui Buddha’s Hand Fruit Cultural Museum The cultural museum is located on Paifang Street in Chaozhou’s ancient city. The first floor features the Zhancui Buddha’s Hand Cultural Corridor, Buddha’s Hand cultural product area, and a candy experience hall; the second floor houses the Buddha’s Hand Fruit Cultural Museum, showcasing the long-standing Buddha’s Hand culture, the development history of Zhancui Buddha’s Hand fruit, and its production techniques; the third floor offers a Chaozhou Kungfu Tea Experience Hall, where visitors can experience the distinctive Chaozhou Kungfu tea culture. - ⭐Recommendation 8: Chaozhou Foodie City Chaozhou Foodie City is located in the center of Chaozhou’s ancient city, within walking distance to famous attractions such as Xiangzi Bridge, Guangji Tower, Paifang Street, and the millennium-old Kaiyuan Temple. The architectural style adopts a Chaozhou postmodern design concept, mainly serving Chaozhou cuisine and snacks. It offers courses on red peach cake making, hand-hammered beef ball experience, Chaozhou Kungfu tea art learning, and Chaozhou intangible cultural heritage performances. The restaurant, together with the inn, can accommodate multiple guests, making it a comprehensive Chaozhou cultural experience center integrating dining, lodging, and study. - ⭐Recommendation 9: Xiangqiao District Museum The museum has six floors, with six exhibition halls, a relic storage room, and a relic restoration room. It features two permanent exhibitions and four themed exhibitions: the "Chaozhou Millennium Splendor" exhibition on the first floor; the "Intangible Cultural Heritage Boutique Exhibition" on the second floor; the "Ancient Relics Exhibition" and "Red Literature: Guangdong Left-wing Writers’ Roll Call" exhibitions on the third floor; and the "Chaozhou People Going to Southeast Asia" themed exhibition on the fourth floor. The museum’s digital construction includes VR seats, interactive projections, and panoramic exhibition walls, enhancing visitors’ experience with high technology. - ⭐Recommendation 10: Fucheng Yingge Dance Experience Hall The Fucheng Yingge Dance Experience Hall is the first Yingge dance experience hall on Paifang Street in Chaozhou. It features a stage, tea seats, and costume display cabinets. Daily scheduled performances by a 13-member troupe provide Yingge dance shows, cultural exhibitions, and interactive experiences such as face painting and costume wearing. It allows the public to closely appreciate the artistic charm of Yingge dance and experience Chaozhou’s traditional culture. #ChaozhouTravel #ChaozhouAncientCity #ChaozhouTravelGuide #ChaozhouMustVisit #IntangibleCulturalHeritageRecommendation